Nowadays we find the slogan "the brand with the three stripes" on many adidas products. And soAdolf "Adi" Dassler, like many other later global players, started very small in an inconspicuous town in Bavaria:Herzogenaurach. At the beginning of the 1920s, Adi was still tinkering around in the laundry room at home, and his brother Rudolf supported him in this task. Special focus was placed onsports shoes, which should adapt to the foot of the wearer. The two complemented each other perfectly. Adi has always been regarded as a developer, Rudolf came along with sales talent.
The result:High-quality sports shoes, especiallyfor track and field athletes. A couple of them let the legendary US-AmericanJesse Owensrun for gold four times at the 1936 Olympic Games in Berlin. The birth of a great career. After the Second World War, the brothers Adi and Rudolf got into a big quarrel and split up. Adi foundedadidas, Rudolf a few meters furtherPUMA- and overnight the tranquil Herzogenaurach becamethe cradle of German sporting goods.
AT A GLANCE
Founding year: 1949
Founder: Adolf "Adi" Dassler
Company headquarters: Herzogenaurach (Bavaria), Germany
The three stripes had not only cleared at theOlympics, they were now - in the mid-1950s - lining up a considerable range ofsports shoes for football, tennis, training and athletics. But the world only noticed this in 1954, when the German national football team around coachSepp Herbergerand the heroesFritz Walter,Helmut RahnandToni Tureksensationally secured the World Cup title in Switzerland. An unbelievable victory, which should go down in history as "Miracle of Bern". The DFB team had beaten the Hungarian team, which was considered invincible at the time, in unusual shoes with innovative screw studs and a striking feature:Three sewn stripes - adidassuddenly became the ruler over the football fields of the world and it was what Adi Dassler always wanted: "Our shoes must always be recognisable as adidas shoes".
ADIDAS SPORT CLOTHING FOR THE KAISER
Adi Dassler apparently took the phrase: "At some point you grow out of your child's shoes" literally. Because 13 years after the football miracle in Switzerland, the shoe specialists from Franconia suddenly began to produce sportswear. The most famous testimonial at that time was none other than the emperor himself:Franz Beckenbauer had himself photographed in the first adidas tracksuit. The slogan: "Novelty - world famous for quality. adidas." The expansion of the product range brought Adi Dassler and his employees even more recognition. From then on, adidas only set limits itself.
ADIDAS - THE THREE IS TRUMP
As the clothing sector grew, the marketing department of the Franks developed a new logo that did not replace the three stripes (why should one exchange the well-known and the tried and tested), but became no less famous as a result. Theadidas Trifoil, which can now be found on the leisure collections, theadidas Originals. Originally, however, the trifoliate decorated the clothes of professional athletes and was created for the 1972 Olympic Games.It is supposed to symbolize the Olympic spirit, which represent three continental plates to signal:A world united in competition.
In the meantime, adidas had expanded even further, even becoming a multi-sport specialist.Reinhold Messnerclimbed 8000s and 8000s in adidas shoes, achieved top scores, while runners and footballers remained true to their favourite brand. Because adidas continued to develop and research, providing only the best material for its athletes, whether hobby joggers or thoroughbred professionals, everyone - from Tokyo to California, from Norway to South Africa - wore thethree stripes on their body, legs or feet.
IN ADIDAS SPORTSHOES: ENDLESS RUNNING
adidas continued to specialize in its core business: sports footwear. The best known technology that every athlete associates with the brand from Herzogenaurach is the "BOOST technology". Together with the chemical company BASF, adidas has developed a newdamping material made of synthetic TPU beads that store yourenergyandrelease it. Say goodbye to unnecessary waste of energy, as soon as you wearadidas running shoesyou can concentrate on the essentials: YourRun.
Of course you don't have to do without adidas on your body either, as the manufacturer offers a huge selection ofshirts,shorts,jacketsandsweaters. They are all equipped with the famousClimalite technology, which gives you a comfortable wearing feeling. In summer,Climacoolproducts keep you cool in the head and on the body, in winterClimaheatensures that you make the forest and the road unsafe without having to worry about the external conditions.
ADIDAS FITNESS: TEST YOUR LIMITS
Sinceadidashas always recognized the signs of the times, the sports giant naturally did not miss thefitnesshype and does not leave you alone in the studio either. Clothing with the innovativeTechfit technologysupports you in muscle building orCardio training. The shirts sit like a second skin, transport sweat away from the body and keep you pleasantly cool at all times. In addition toclothing for the gym, adidas of course also has shoes in its range thatoffer the necessary flexibility during workoutand yet provide stability in the midfoot area.
ADIDAS AT KELLER SPORTS - IMPOSSIBLE IS NOTHING
While adidas was associated exclusively with sport until well into the 1980s, perception changed with a song by theAmerican hip-hop pioneers Run DMC, who in "My adidas" referred to the situation of people in social hotspots and held theiradidas sneakersin the air at a concert. The concert visitors did the same - and the once small shoe smithy from Bavaria had also arrived on the street. The timeless modeladidas Superstar, for example, set new standards. To this day, the Superstar enjoys great popularity.
At the beginning of the new millennium, adidas increasingly focused on thestreetwearsegment, engaging well-known fashion designers such asYoji YamamotoorStella McCartney. In 2004, the company caused a sensation by mobilizing its best-known contractors for a campaign about trying, failing and continuing. Among others David Beckhamand boxing iconMuhammad Alitold their story and said: "Impossible is nothing". A motto that could have come from Adi Dassler himself. In May 2019, adidas was the first German company to be ranked among theten most innovative companiesin the world. In theadidas brand shop at Keller Sportsyou will not only find the well-known running shoe models, you can also order sneakers and athleisure streetwear from us!