Anima Sana in Corpore Sano – a healthy soul in a healthy body. The acronym of this ancient but still highly relevant wisdom spells the name of the Japanese brand ASICS, an intelligent pioneer originally specialising in running shoes and sports clothes. The ASICS of today is a broader brand than it was, now developing trendy lifestyle pieces alongside its functional equipment. Ironman Jan Frodeno is just one of many elite athletes who place their hard-earned trust into the brand.