FROM THE ITALIAN ALPS INTO THE WORLD OF TENNIS AND FASHION
Even Italian winters have - at least in the north - a tendency towards severity, cold and snow-covered mountain landscapes. Alpine region remains Alpine region. The inhabitants of Biella must have been correspondingly happy when, in 1911, four brothers decided to put up suitable clothing to withstand the cold that descended from the Alps. It should be warm, made of high-quality materials and look good. The Fila family's plan was clear and produced a manufactory that produced warm underwear from 1923. The foot in the door. FILA had opened the gate to the world of sports and fashion. The family continued to expand it in the following decades, until it finally passed through in 1974.
Pier Luigi Rolande received the pencil from the brand and the designer designed the White Line Collection. A small revolution in tennis, which had previously been the only white tennis. But one that didn't rip out the roots. Colour broke up the monotony, emphasised individuality more strongly, and shaped a new, timeless style. A crucial point. FILA uses Italian fashion craftsmanship to create discreet styles that are recognizable at all times - and this has long been the case across all sports. Golf came to tennis, basketball, football, baseball and motor sports. At the same time FILA products playfully merge sport and fashion and have therefore long since found their place in streetwear.
FILA ARTICLES: PASSION AND RELIABILITY MADE IN ITALY
Style does not exclude function; must not exclude function. In addition to the design, FILA therefore concentrates intensively on the materials and cuts of its styles. They should support athletes in their movements and react exactly to the respective demands. Over the years, the brand has won over tennis greats such as Björn Borg as well as extreme mountaineer Reinhold Messer and NBA legend Grant Hill.
All wore or wear the shoes, shirts, hoodies with the big "F?. FILA's iconic logo can never be overlooked. It serves as a quality seal with a clear style message, lends the colours of the brand, the strong red and blue, and also provides a platform. Here joie de vivre and passion (red), there seriousness and reliability (blue). You'll get all this as soon as you hit the FILA Sale and then wrap yourself in the stylish apparel of the Italian brand.
AT A GLANCE
- Foundation Year: 1911
- Company Founder: brothers Fila
- Company Headquarters: Seoul, South Korea
- Number Of Employees: About 500
- Annual Turnover: about 535 million euros
- Website: fila.de/
- Sports: Tennis
3 GOOD REASONS FOR FILA
- Multi-Functionality: Street meets sportswear. FILA combines fashion and function in its very own, relaxed way.
- In-house Production: Blue. White. Red. Plus the big "F." FILA's styles are unmistakable anytime and anywhere.
- For Hobby & Professional Sports: FILA equips some of the best tennis players on the planet as well as recreational athletes.
TENNISWEAR IN THE FILA SHOP AT KELLER SPORTS
FILA's comeback came almost like a raid. Not that the fire was gone. On the contrary. Nevertheless, in recent years it has once again pushed itself into streetwear awareness with a seldom seen emphasis. The large logo shirts now belong on the streets of London, New York and Paris, as do the brand's Chunky sneakers. But also away from Disruptor and Mindblower, outside urban asphalt walkways, FILA products deliver pure style and comfort.
The tennis court is always the centre of attention. FILA articles are rooted there, where the brand cultivates its heritage; and provides you with the right equipment for the game between forehand longline, backhand cross and relaxed volley from the forearm. Even better. You can get FILA at Keller Sports. In the FILA shop you can buy tennis shirts as well as tennis tops for women, shorts and skirts, training jackets, caps, hoodies and sweatbands. So you'll be dressed to perfection at the baseline and wait until you can finally reach the return.
TENNIS- AND SPORTSWEAR, BLESSED BY THE BEST
Björn Borg won all of his eleven Grand Slam titles with friendly Italian support. FILA provided optics and function, Borg talent and endurance. FILA without tennis? Similarly unimaginable as tennis without FILA products. Even after Borg, the fire equipped the greats of the sport, Monica Seles as well as Jennifer Capriati and not least Boris Becker. Today the former number one of women's tennis Karolina Pliskova and John Isner play in FILA-Wear. The Brand's styles are ideal for an excursion into streetwear, and sports legends such as Alberto Tomba or Grant Hill have also adorned them. Whatever you can imagine sporty and fashionable, in the FILA Sale you will find the right style. And of course the right equipment for intensive duels on the tennis court.
FILA - HIGH FASHION MEETS SPORTSWEAR
FILA has long since ceased to stand exclusively for sportswear. The brand has long since arrived in the fashion world. The process was accelerated by the brand's chunky sneakers, but FILA's other creations also provoke lasting appreciative glances. So in summer 2017 the brand teamed up with Fendi and presented the result on the planet's catwalks. The beginning. FILA was already represented with its new collections at the Milan Fashion Week in 2018. Sportswear meets high fashion. Athleisure made by FILA.