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HANWAG
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brand: Hanwag

THE WAGNERS: A SHOEMAKER CAREER

Jetzendorf in Bavaria/Germany. Hans Wagner was born in 1896 in the heart of the famous metropolis of Munich, not far from the Alps. The boy's passion for the manufacture of shoes had been born: His father already worked as a shoemaker. In Munich Hans also learned this high craftmanship, in particular the so-called "Zwienähen", which was still quite new at that time, but is still used today in Hanwag shoes. It was a shaft-to-floor connection technique that was used for particularly robust footwear.

Equipped with the necessary know-how, Hans Wagner moved to Vierkirchen, where he became self-employed in 1921 and founded Hanwag - the name of the company was composed of the first letters of his first and last name. Hanwag began to focus on mountain boots and ski boots as early as the mid-1920s and thus entered a sector that was booming despite the global economic crisis - especially in Bavaria and especially in the Wagner family, as his brothers Adolf and Lorenz did it likewise and founded the manufactories Hochland and LOWA.

HANWAG: FROM BAVARIA TO THE WORLD

The company continued to grow, Hans Wagner hired new workers in Vierkirchen and developed his products continuously, without, however, making any changes in production. Hanwag is still the only German shoe manufacturer that continues to focus on traditional twin sewing. In addition to this high-quality, old art, all shoes are "pinched" by the Bavarians. This method is characterised by the fact that the leather is placed over the upper of the shoe and glued there. The sole is only attached afterwards to ensure that all shoes can be resoled. Nothing has changed in this aspect to this day.

In 1972 Hans Wagner gradually withdrew from his company and finally handed the sceptre over to his nephew Josef, who had trained as a shoemaker with him. Hanwag then experienced a real boom. Also because the Vierkirchen company produced the "Haute Route", the world's first ski touring shoe. Together with Sepp Gschwendtner, the sports climber pioneer and paraglider pilot, the Bavarian manufacturer also developed climbing shoes with soft friction soles. After Josef had successfully managed the company for around 40 years, Hanwag was placed in the hands of Fenix Outdoor, which includes the brands Fjällräven and Primus. The conditions for the takeover of the Swedes: preservation of the brand name, the production site in Vierkirchen and all jobs. Hanwag is now represented around the globe with its trekking shoes, alpine boots and mountain boots.

OVERVIEW

  • Founding year: 1921
  • Founder: Hans Wagner
  • Company headquarters: Vierkirchen, Germany
  • Number of employees: ca. 2000 (parent company Fenix)
  • Annual turnover: more than 500 million Euro (parent company Fenix)
  • Website: hanwag.de
  • Sports: Outdoor

GOOD REASONS FOR HANWAG

  • Own production: Hanwag manufactures all shoes in Europe, always remains true to its design: twin sewing and pinching.
  • Longevity: Hanwag shoes last longer than comparable models of the competition due to their elaborate design.
  • Fairness: The parent company Fenix is committed to improving working conditions.

HANWAG HIKING SHOES FOR KELLER SPORTS

Keller Sports has a whole range of Hanwag's absolute long runners in its shop. Anyone looking for a trekking or hiking shoe of the highest quality will find it here. No matter if you are on a challenging mountain tour with glacier sections or a fan of lighter outdoor activities - Hanwag has just the right shoe for you, which will let you arrive with dry feet thanks to waterproof yet breathable materials.

HANWAG SHOES: "THE DIRECT CONNECTION BETWEEN HUMAN AND EARTH"

Hans Wagner was not only a brilliant shoemaker and managing director, he also liked to philosophize: "For a mountaineer the shoe is the most important object", he once said, describing the footwear as a "direct connection between man and earth". But Hanwag still shows today how great his love for his products is and how high his quality standards have been since 1921. While numerous competitors in the outdoor sector produce more short-lived shoes with their less expensive design, the Bavarians have taken up the cause of manufacturing products that can last a lifetime with good care. Here again the method of "Zwiehnähens" and "Zwickens" comes to bear. And once the sole has run through, Hanwag simply re-soles it. A procedure that is not possible with normal, cheaper production. Broken sole means buying new shoes? Not with Hanwag.

ONLY THE BEST OF THE LED Leave

Hanwag pays meticulous attention that only the best leather is used for the shoes. The Bavarians therefore work with several types of leather from different suppliers. It is particularly important where the elementary raw material comes from. Nubuck leather, split leather, lining leather or Terracare Zero, produced by the German Heinen tannery, which is completely CO2 neutral - only hand-picked experts who practice their trade in a similar traditional way to Hanwag are among the shoe manufacturer's suppliers. Except for the high-quality yak leather, which is procured from Tibet, the entire supply chain is within the EU.

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