World Champion, Olympic Champion and Double Overall World Cup Champion. There are not many more successful skiers than the Norwegian Lasse Kjus. One problem, however, accompanied him during his 17 years in the Ski World Cup: He froze a lot and felt generally uncomfortable in the ski clothes that existed until then. In 2000 he finally made a virtue out of necessity and since then has brought the noblest and most technically mature equipment to skiers, which the market has to offer.
The message was clear: There will be no compromisesfor KJUS products. Neither in terms of the innovative power and quality of the clothing, nor in terms of their functionality. Meanwhile, almost two decades later, the list ofincorporated technologiesreads like a patent office file. From themodern insulation material Polartech Alphato theheat-storing fabric Pertex Microliteto the technically matureDermizax membranes from Toray- over 30 sophisticated high-performance technologies make KJUS clothing today the premium product ofskiingpar excellence.
It did not take too long until the elegant brand celebrated its international breakthrough despite its comparatively high prices - which are also due to the used high-performance materials. Since 2004, the fine KJUS products have been available in more than 30 countries around the globe and the product range is being expanded step by step. Meanwhile you can buy numerousaccessories and clothing like trousers, polo shirts and midlayerfrom KJUS also for the areashiking, mountainbikingand golf. Just like the elegant winter jackets with their unmistakably simple design, these are easily considered to be stylish lifestyle models and thus also comply with the currentAthleisure-Trendon a higher level.
Technology: Ski clothing from KJUS is full of intelligent technologies to optimize comfort and weather protection.
Professional Input: In addition to founder Lasse Kjus, other top athletes such as ski legend Didier Cuche and golfer Charl Schwartzel are constantly involved in the development of innovative products.
Durability: Hardly any other manufacturer researches so much about high-performance materials as KJUS, which has a qualitative effect above all on the robustness and resistance of the products.
KJUS STORE: COMPROMISELESS QUALITY CARE FOR EXPANSION
The absolute highlight of the current collection is the"Freelite"-Jacket: The world's firstUltrastretch skiwearcompletely knitted from a single thread, which feels as comfortable as a sweater thanks to the specialKJUS FAST 20 membranebut is wind- and waterproof and yet extremely breathable. With all this innovative strength, it is not surprising that a total of45 peopleare involved in the development of such a premium product and that it is tested a total of eight times during manufacture. But as already mentioned: KJUS has not made any compromises on the slopes either.
Within just a few years,Lasse Kjus and his comrades-in-arms have built up a premium brand of world standing, from whichintelligent skiwearhe even profited on the piste himself until the end of his career in 2006. His pure enthusiasm for skiing has ultimately ensured that KJUS customers today can fully concentrate on the sports experience in the mountains - for the rest, the clothing thanks toKJUS DNAprovides all by itself.