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LÖFFLER ONLINE-SHOP: QUALITY IN EVERY FIBRE

What today belongs to the large Fischer Sports Group started out as a contemplative small business by Elfriede Löffler in Ried am Innkreis, Austria. In 1947 she started manufacturing socks and stockings and gradually expanded her production from there. First winter sweaters and caps, later also tennis clothing. Through the takeover by Fischer in 1973 Löffler grew into an international player. Fischer's commitment is of course no coincidence, as the ski manufacturer based in the same town has always had the small company in mind.

Fischer's financial support subsequently enabled Löffler to develop its own innovative materials and techniques - all milestones in the field of functional clothing. Löffler now produces in the sports of biking, running, mountain sports, Nordic sports, ski touring and alpine skiing, and Löffler's premium products are also in great demand internationally. According to Löffler, more than 60 percent of the company's products are exported abroad - the main customers are such skiing and cycling enthusiasts as Germany, Italy and Switzerland.

LÖFFLER: NO SHORT ABBREVIATIONS FOR SHORT-TERM SUCCESS

Löffler has always relied on the development of its own materials and processes and pays attention to quality from Austria. The high-tech innovations of the in-house development department are still largely produced in the home factory and are therefore subject to the strictest quality controls. The breakthrough came with the development of the Transtex fibre in 1978. The functional underwear, which was produced with Transtex from then on and which optimally regulates the body climate even under maximum load, did not only ensure high-altitude flights for Löffler itself: in 1978, extreme mountaineer Peter Habeler climbed Mount Everest in a team with Reinhold Messner - the first person ever to do so without artificial oxygen and also equipped by Löffler.

Despite all these sporting successes and awards, Transtex is constantly being developed further. Whether through lighter knitting or the use of additional elastane fibres, which make the highly functional material even more elastic. What Löffler, despite its own innovative strength, is unable to achieve on its own, however, is brought in by external industry giants in order to improve its products. The Austrians have been working with the membrane experts at Gore Tex since the end of the 1970s, for example, and have been using their premium products such as the Windstopper membrane.

AT A GLANCE

  • Foundation Year: 1947
  • Company Founder: Elfriede Löffler
  • Company Headquarters: Ried am Innkreis (Upper Austria), Austria
  • Number Of Employees: More Than 250
  • Annual Turnover: more than 24 million euros
  • Website: loeffler.at
  • Sports: Bike

3 GOOD REASONS FOR LÖFFLER

  • In-house Production: Löffler produces most of its top-quality products in Ried am Innkreis.
  • Multi-Functionality: Löffler's innovative functional materials such as Transtex are used today in various product categories and sports.
  • Technology: Löffler cycling clothing does not require seams. The company welds them using hotBOND ultrasonic technology.

RADSPORT CLOTHING LÖFFLER WITH KELLER SPORTS

1981 Löffler presented its first bike collection - since then, a lot has happened not only in terms of design. The materials used have also been constantly optimised and innovative techniques have found their way into the production of cycling clothing. For example, the ultrasonic welding of the seams (hotBond) without needle and thread provided quantum leaps in performance and comfort for cyclists. We at Keller Sports also take these developments into account and offer articles from Löffler's entire cycling portfolio: cycling jerseys, cycling shorts and wind jackets for ambitious and hobby cyclists like you - all in different shapes and sporty designs.

INNOVATIONS FROM LÖFFLER: PROFISE TO ADVANCE THEM

Löffler has been a partner of sports associations and top athletes for over 40 years. For example, the company equips the Nordic Ski Department of the Austrian Ski Association, which wears Transtex underwear under its Löffler racing suits. In addition, the German Nordic Combination athlete Eric Frenzel is using Löffler's functional clothing. He is preparing himself so well for his competitions that he can now boast three Olympic gold medals and seven world championship titles. Löffler is also active in cycling as a supplier and equips the Felbermayr Simplon Wells professional team, among others. Like the other athletes, the cycling pros also pass on permanent feedback on the cycling jerseys and shorts to Löffler, which in turn flows into the further development of their products. In the end you as a Löffler customer also benefit from this - in cycling even very closely.

RELATOR: RESPONSIBILITY FOR REGION, ENVIRONMENT & SPORTLER

Even since the early 1980s Löffler has been the first sportswear manufacturer to obtain the Oeko-Tex certificate, which at the time was still called "Confidence in Textiles". Löffler can still maintain this standard to this day. More than 80 percent, from fabric production to the final inspection of the finished products, are carried out at the company headquarters in Ried am Innkreis. This guarantees Löffler customers materials that are free from health hazards and pollutants. To this end, the company relies on environmentally friendly production processes, maximum occupational safety and fair working conditions at its locations - and thus lives up to its own conviction of responsibility towards its fellow human beings and the environment.

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