Maloja is really a small, little known village near St. Moritz - with no tourists or mountain sports opportunities worth mentioning. Purely by coincidence, the founding team of Maloja came across the only ski slope there and spent an unforgettable day in the powdery snow. Years later, the word "Maloja" still stands for all that is simple and good, combined with a little courage and a touch of the unusual. It is only logical that this company, founded in 2004, should be named after Maloja and that these qualities accurately define the company philosophy.
Committing to sustainability, whilst creating youthful designs and offering functionality at the same time, is without doubt an ambitious undertaking. But the founders of Maloja live to achieve their goals. Simplicity is their top priority. The fact that the company's head office is a renovated hay barn and the furniture and fittings are from flea markets, seems only natural. They do not produce where giveaway prices entice them, but where fair working conditions call out to them and good, long-term partnerships can be developed. Top athletes also find that worth supporting. Among others, Christian Reichenberger, German freerider, represents Team Maloja in alpine competitions.
With the processing of organic cotton and fabrics made from recycled materials, Maloja's customers can feel the sustainability aimed for with every garment. But that's not all that gives the collections their appeal. Cyclists, for example, appreciate the new, extremely fast-drying AIRDRY® polyester fabric, which is mainly used in jerseys. What's more, the materials used provide maximum freedom of movement and comfort. Like the Freeride cycling shorts made of elasticated softshell, which provides perfect insulation and guarantees an enjoyable ride even when movements are more complex. Maloja's skiing and snowboarding range is not only suitable for winter sports fans - fleece hoodies or jackets made from cuddly imitation sheepskin will also keep you nice and warm down on the plains. Practical jackets made of strong combinations of materials work as warming windcheaters on the piste and are the perfect all-rounder for mountain sports. Maloja's jackets with their high-quality synthetic fibre padding are ideal for unadulterated fun in the hills.
In their collections Maloja never let the mountains - where it all began - out of their sight. Alpine skiers, mountain sports fans and snowboarders will find colourful, functional collections that are designed to go together, made with extensive know-how for the corresponding sports. The brand has also thought about runners and bikers, bringing a touch of Maloja flair down to the flatlands. The designers of the young brand have put a lot of work into their creations: the unobtrusive but eye-catching colour combinations are unmistakeable. Women's designs are decorated with fun stars and spots that by no means look childish. Make the Maloja look your new favourite style and discover the simple, fresh, unmistakeable designs at Keller Sports!