MALOJA: A PLACE. A FEELING. A SPORTS BRAND.
Maloja is a small village in the high valley Engadin (canton Graubünden) in the Swiss Alps. When the adventure-obsessed friends Peter Räuber and Klaus Haas spend the perfect winter day there in the powder snow, it is clear that the name of the village must also become the name of their own sports brand. The word Maloja became the epitome of simply good things, which are created with a little courage and a penchant for the unusual. This philosophy is followed by the production of outdoor clothes and -accessories since its foundation in 2004 until today. What makes the bike jerseys, outdoor pants and multi-sports jackets above all so special, are their fresh, fashionable designs.
MALOJA - FROM THE BEGINNING IN CLOSE TOUCH WITH THE NATURE
To live sustainability, to design young designs and to offer functionality at the same time is without a doubt an ambitious project. But the founders of Maloja live their goals. Simplicity has top priority. The fact that the company headquarters is an extended hay barn and the furnishings come from a flea market seems only fitting. Production does not take place where dumping prices lure, but where fair working conditions convince and good, long-term partnerships develop. Even top athletes find this worthy of support. Among other Christian Reichenberger, German freerider, represents Team Maloja at alpine competitions.
AT A GLANCE
- Founding year: 2004
- Founders: Peter Räuber and Klaus Haas
- Company headquarters: Rimsting am Chiemsee (Bavaria), Germany
- Number of employees: 10-19
- Annual turnover: 5-10 million EUR
- Website: maloja.de
- Sports: Bike, Outdoor, Winter Sports
3 GOOD REASONS FOR MALOJA
- Design: Prints and designs in which you cut a good figure in sports and leisure.
- Own production: Cooperation with traditional companies or start-ups gives each new product a special history.
- Fairness: Already 20% of the products are manufactured in our own production facility - an expansion is already in the planning stage.
The ecological thinking and the connection to nature is reflected not only in the processing of the articles, but also in their designs. Each year a completely new collection is created, dedicated to an individual theme; for example "The Alpan Way" - a connection between the origin of the company, the Alps, and the Japanese way of discovering the beauty of simple things. The selection of materials, the design of patterns and prints and the creation of cuts result in a compilation that follows this idea down to the smallest detail. The "MALOJA" brand lettering, for example, is constantly recreated and adapted to the respective sports collection.
Among the friends of Maloja there are athletes like the ski freeriders Armin Walcher and Tizi Krakher or Christian Reichenberger - but also mountain bike freeriders like Roland Strauss, Matt Brooks and Vanessa Habl. In 2012 the German national ski mountaineering team - the Skibergsteiger-Team of the German Alpine Club (DAV) - was equipped with functional clothing by Maloja. Especially for the hard demands of mountain tours and ski mountaineering, a special outdoor collection was developed together with the professional athletes. The team consists of well-known mountain athletes such as Toni Palzer, Seppi Rottmoser, Stefan Knopf or Susanne von Borstel. For leisure and training breaks, the athletes received a comfortable and fashionable streetwear outfit from Maloja in order to feel comfortable in their leisure time.
MALOJA BERGSPORT & OUTDOOR CLOTHING - USEFUL FEATURES
- Durable water repellent finish (DWR eco)
- Taped seams
- Ski clothing: up to 10.000 mm water column
- Forearm ventilation
- Detachable and adjustable hood
- Laser-cut ventilation units
- Optimal insulation
- Odour-inhibiting Polygiene technology
- High-quality blended fabrics made of polyamide, nylon, polyurethane and elastane
MALOJA FOR OUTDOOR-ADVENTURER
"Beyond The Mountains", "The Alpan Way" or "Wabi Sabi" are the sonorous names of Maloja's previous sports collections. Whether mountain biking, hiking, skitouring, freeride, mountain walking or casual leisurewear - Maloja provides maximum freedom of movement and comfort. High-quality materials such as elastic softshell and mixed fabrics made of polyester, cotton and elastane ensure untroubled outdoor pleasure, even with complex movement patterns such as mountaineering or biking. Hoodies made of fleece and jackets with a fur look warm up not only when skiing, but also in the flat country. Traditionally different, with the courage to create chic designs that are always up to the rough demands of mountaineering. This is functional clothing from Maloja.