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Why you need New Balance running shoes

Why should you choose New Balance running shoes? It's simple: Maybe you run a little after work to keep moving. Maybe you're training intensively for a marathon, or you're regularly drawn to the trails, right into nature. Regardless of the terrain and intensity, the most important part of your running gear for any occasion is your shoes. They should be easy on your joints and support your run.

They should fit your style and at the same time give you support on different surfaces - and New Balance knows how to combine all of this optimally in a running shoe. The brand has been around for over 100 years. For many decades, it has been researching new solutions. Always to give runners the right shoes for their journey. For example, the brand once created the first running shoe with a wave-like sole and works closely with researchers and experts to actively promote such developments in the future.

In the end, you benefit from this. Because your New Balance running shoe not only ensures that you are equipped in the best possible way when you go out on the track. It also helps you to find the nuances that make your run even more pleasant, faster and more intense. The result is popular New Balance models for men and women, premium series like Tempo, Propel, Nitrel or Fresh Foam Hierro and more and more innovations.

Running shoes from New Balance - The advantages

New Balance running shoes offer you optimal support for your run - regardless of running style, surface or frequency. The foundation for this is laid by know-how, innovative spirit and an eye for the essentials:

  • Experience: New Balance has been around as a brand for more than a hundred years. And even though the running shoe did not play a part in the founding history, New Balance has been providing top athletes with the right technologies for marathons, trail runs and the route through the city for decades. You can benefit from this too.
  • Iconic exterior: A logo as legend. New Balance's big "N" is unmistakable and makes your running shoe a real fashion statement.
  • Innovative cushioning technologies: Cushioning serves as the centre of every running shoe. It absorbs the impact and its effect on the joints and optimally returns the energy immediately to your next step. New Balance running shoes, for example, have Fresh Foam cushioning, which gives you a light running feeling but still provides efficient cushioning.
  • Innovative upper materials: Your foot needs support, but at the same time it shouldn't wear out anywhere. This requires the necessary air circulation, which counteracts a sauna landscape inside. New Balance running shoes therefore rely on lightweight, breathable upper materials such as synthetic and mesh. These are reinforced at the crucial points for the necessary stability.
  • Sustainability: New Balance actively seeks sustainable materials for its running shoes and the entire portfolio. The goal: By 2025, all leather and cotton used should come from sustainable sources and 50 percent of the polyester used should be recycled.
  • Design: New Balance also follows its maxim for its running shoes: functionality, innovation and top athletic performance on the one hand, and a sense of style and fashion on the other. Accordingly, with the New Balance runners from our online shop you also leave an excellent visual impression.
  • Runners for every occasion: as an occasional runner you need a little more cushioning, as an experienced long-distance runner you like a natural running feel, on the trail you are looking for support and grip. New Balance tailors its individual running shoe models to different terrains, styles and levels. This way you can find the individual runner for you that supports your run in the best possible way.

Special features of New Balance running shoes

New Balance running shoes - whether road models like the Evoz or the Prism and trail runners like the Trail More or the Arishi Trail Gore-Tex have been going through different stages of evolution for decades. Basically, they tread asphalt, trail or forest path as innovation. They help top athletes to new best times, beginners to successful first runs, recreational runners to personal records. But that is not enough for the brand. That's why it conducts its own research and uses the results to develop new technologies - which doesn't mean the end of older models.

They simply take the step from sports to streetwear and thus reach the next evolutionary stage. Current New Balance running shoes are characterised above all by their penchant for minimal weight and innovative damping technologies such as Fresh Foam. The brand also develops special midsole technologies that accelerate your stride. Innovative lacing systems also help you to optimally adapt your New Balance running shoe to your foot, which offers additional support. The brand intensifies this even more with special heel constructions.

Popular running shoe series from New Balance

Fresh Foam serves as the proverbial basis for many New Balance runners. The soft foam provides pleasant cushioning and gives you the necessary comfort on the track. At the same time, the technology adapts. In the New Balance Fresh Foam 880v11, for example, it creates the best conditions for everyday running, while the Fresh Foam 1080v11 provides intensive comfort for long runs. If you're regularly drawn to the trail, the Fresh Foam Hierro v6 supports you with its grip-giving Vibram outsole and a TPU-reinforced mesh upper that keeps the foot in position even in demanding terrain. Additional protection is provided by the toe reinforcements.

The New Balance running shoe shop at Keller Sports

As a passionate runner, you are sure to find what you are looking for in the New Balance running shoe store at Keller Sports: You still need the right runner for your marathon training. Maybe you're planning your first trail excursions, or maybe you're planning to do a few laps after work. Wherever you go, New Balance running shoes are the perfect companion. Especially since you can choose your New Balance running shoes from a wide range in the Keller Sports shop and order them conveniently online.

For example, you can choose between Fresh Foam Hierro and Fresh Foam 1080v11. Both men and women will find their perfect runner with the Evoz or the New Balance FuelCell models. Of course, there are many different colourways available. Our sales and other offers, which we regularly inform you about in our newsletter, offer additional incentive. This way you can combine the various discounts in the New Balance running shoe shop.

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