In the beginning there was the running shoe. Finally, it should exactly meet the needs of shores and top athletes. Finally it should be comfortable, offer support on all surfaces and create the best conditions for a successful run.Bill Bowermanknew the requirements. After all, as anathletics coach at the University of Oregon, he had already coached countless athletes, witnessing their fight with rather modest footwear up close.
That is why he worked together with the Japanese manufacturerOnitsuka Tigerand finally teamed up withPhil Knightin 1964 to found the companyBlue Ribbon Sports. This was the first step. The next one followed at the beginning of the 1970s. First, Bowerman and Knight renamed their company in 1971 and gave it the name of the Greek goddess of victory:NIKEwas born - and published one year later, just in time for the Olympic Games in Munich, theCortez, which was to become a signature product for the company from Oregon.
AT A GLANCE
Year of foundation: 1964 as Blue Ribbon Sports, since 1971 Nike Inc.
Phil Knight had obviously done some good research. For his master's thesis, the economist was looking for a strategy to break the omnipotence ofadidasandPUMAon the American sporting goods market. One factor for this: the logo. Designed in 1971 for an incredible 35 dollars by the graphic design studentCarolyn Davidson, the legendarySwooshis now one of the most famous trademarks in the world. In addition, there were catchy slogans such as "Just do it", which echo worldwide over generations. And last but not least, a sensational knack for the most exciting testimonials in the world of sports.
As early as 1984, NIKE signedMichael Jordan, a basketball player who was still quite unknown internationally at the time. The Nike-Jordan collaboration quickly blew up everything comparable. A shoe of their own. A smart marketing campaign. Crazy sales figures. The creation of an own brand.Jordan then climbed to heights never seen before by an athlete and became themost famous athlete in the world. This way he simply piggy-backed NIKE. Athletics, running shoes and basketball paved the way. This was followed by the entire world of sports and lifestyle.
FROM THE NIKE SHOP TO THE STARS
"There is no art without struggle", Phil Knight once said. ttitude. Mantra. Maxime. A motto that NIKE already brought to the throne of sporting goods manufacturers at the end of the 1980s. A philosophy that the company pursued through all epochs with the Swoosh. The magic partnerships always as the X factor: For more than 20 years, the Brazilian national football team has only played in NIKE. WithSerena WilliamsandRafael Nadal, two living tennis legends in NIKE shoot the balls around the ears of their opponents on the world's center courts.
The cooperation with the NBA was resumed in 2017. WithLeBron Jamesthe undisputed Jordan successor adorns himself with the swoosh, pop starJustin Timberlakewears Jordans and fashion iconVirgil Ablohcreated some of themost coveted sneakersof recent years with hisNike-Off-White creations. Always one step further than others. NIKE products stand forinnovation,styleand specialtechnologies. Three characteristics that can be integrated into both the daily sports programme and the stylish everyday life. Hardly any brand stands forathleisuremore.
NIKE: AIRMAX. ZOOM. FLYKNIT - TECHNOLOGIES FOR PERFOMANCE
An important step towards street style was already taken at the end of the 80s, when NIKE thought one step further about its way of air damping in sneakers. At the heel of theAir Max Onedesigned by designer legendTinker Hatfielda visible air cushion appeared for the first time. TheAir Max cushioning was born. With it, NIKE created a type of shoe that would provide the necessary comfort in sports,runningas well as in everyday life - and thus bring NIKES' claim to its products to the exact point.
The focus is on the needs of top athletes as well as recreational athletes and lifestyle enthusiasts. Dampers such asAir MaxorNIKE Zoomare as comfortable as they are performance-supporting. Casual T-shirt, short, hoodie or sweater designs are combined with innovative materials such asDri-FIT. It consists of microfibers and polyester and wicks sweat away from the skin.
Technologies such asFlyknitorFreeare also used to improve the running feel and comfort. They allow you to explore the hottest corners of London, Barcelona or New York just as well as they help you to get more comfort and performance out of your sport. A mix that defines NIKE. It promotes innovation, creates functional clothing for more and more sports of all kinds, outdoor activities and establishes street style classics. Find your favourite sports outfit in the NIKE Online Shop at Keller Sports!