"We're skiing." Visitors to the Peak Performance office in Åre, Sweden, were often greeted with this sign when standing in front of a locked door. The founders of Brand, three skiing enthusiasts, had their very own way of organizing their small business. During the day design ideas were exchanged in the ski lift and at night new sketches were worked on and orders packed. That worked: The initial production for family and friends quickly became a well-known brand, which today convinces with a mix of performance and style in the areas of winter sports, outdoor and running.
During the dayDesign ideas were exchanged in the ski liftand at night newsketches were worked on and orders packed. That worked: The initial production for family and friends quickly became a well-known winter sports brand, which today convinces with amix of performance and stylein the areas of winter sports, outdoor and running.
2 QUESTIONS, 1 SOLUTION: PEAK PERFORMANCE
1986 the three skiers Stefan Engstörm, Peter Blom and Christer Martensson were confronted with the question why nobody actually produces the clothes that meet their demands: Ski trousers and jackets withextraordinary functionalityin asimple cool design. The wish of the three ski fans to spend more time in their favourite ski resort Åre has also been there for a long time.The solution: Peak Performance.
From the very beginning, the company was shaped by what was important to the founders.Modern designs,the best technical solutionsandhighest quality. With this strategy the three surpassed everything they had expected and overstrained the small post office of the city. They moved their headquarters to Stockholm and in only 10 years made the company a popular place to go forhigh-quality skiwear.
AT A GLANCE
Foundation Year: 1986
Company Founder: Stefan Engström, Peter Blom, Christer Martensson
Professional Input: The roots of the Peak founders lie on the ski slope - so they know what matters when it comes to functionality.
Durability: The use of hard-wearing materials makes the products long-lasting sports companions.
Environmental Protection: Out of love for nature, the focus is on environmentally friendly production methods.
A SKIING-CRAZY TEAM
The desire to bemore outdoors than indoors. That's what Peak Performance is all about. And this is also the motto of the Peak Performance Team. The founders: A world classmogul skier, thechief editor of Sweden's biggest ski magazine and aalpine skier and ski dealer. A designer, which stands on more than 60 days in the year on the ski and the finance executive committee, a former SwedishFreestyle master. These types are genuine originals. And this also makes itself felt in the conception of the clothing: Sophisticated, functional, not too conspicuous and yet with that certain something.
PEAK PERFORMANCE PRODUCTS: LOVE SPORT. LOVE NATURE.
"We value resources. We hate garbage."- The Swedish outdoor company has made it its business to preserve our environment in the long term and is therefore committed tosustainable productionof its collections. On the one hand, this is based on the design of durable clothing and contemporary cuts that you want to wear for a long time. And on the other hand on the resources used. For example, care is taken to ensure that theuse of chemicals in clothing is carefully monitored and minimised. Also theanimal protectionis the focus of the Peak Performance Shop and the use of skins, down and feathers is subject to strict regulations.
PEAK PERFORMANCE ONLINE-SHOP: FROM THE PISTE TO YOU
"We operate in both worlds, fashion and sportswear". Theactive collection, for example, is characteristic of this. It is tailor-made to switch betweenurban everyday lifeandadventure in nature. The collection contains products for training, running and hiking which can be used individually. More and more the Scandinavian brand tries to cover the aspects of modern life with its products. Aeveryday life in an urban environment. The Peak team tries to make the most of the available possibilities by being prepared for everything. Whether on the piste, on the road, on the mountain or on the way to work.