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REEBOK

REEBOK - IT ALL STARTED WITH THE SPIKES

A momentous invention that would change the foundations of athletics forever was made over a candy store at the end of the 19th century. In Bolton, England, Joseph William Foster fiddled over his father's business on a new type of athletic shoe. He screwed thorns to the soles in order to be able to transfer the force from the legs more efficiently, the adhesion to the ground was to be improved. The beginning of a unique story. Foster founded a company called Foster and Sons, whose special running shoes spread like wildfire.

WITH REEBOK SHOES FAST AS A GAZELLE

Later, in 1958, Foster's grandchildren took over the company - and renamed it. The reason for this was a simple dictionary that Joe Foster had won in a youth run. While browsing through it, he found the word Reebok - the South African gazelle: fast, clever and graceful - an optimal name for his young and determined company. Reebok quickly achieved world status with the help of expansion to the US in the seventies and always at the pulse of time. For example with the women's shoe Freestyle, launched in 1982, which became an icon of the aerobics and fitness wave and thus one of the best-selling shoes of all time.

Reebok shoes were also known for their legendary pump models in the 80s. Air chambers in the shoes could be filled with air by means of a small pump in order to adapt the shoes optimally to the foot. Then, as now, Reebok knows exactly what you need to get your best performance. Always with the goal of being unique and steadfast. Nothing should stop you or throw you off track. At the very least your material. The best example for this is the cooperation with the company CrossFit. As an official partner of CrossFit, Reebook still shows his instinct for current trends today and focuses on a healthy body as the basis for a long life.

AT A GLANCE

  • Founding year: 1895
  • Company founder: Joseph William Foster, Jeff Foster, Joe Foster
  • Company headquarters: Canton, USA
  • Number of employees: More than 650 in the head office
  • Annual turnover: 1.84 billion euros (2017)
  • Website: reebok.de
  • Sports: Running, Training

GOOD REASONS FOR REEBOK

  • Environmental protection: Reebok is constantly working on becoming more sustainable and designed a vegan sports shoe in 2018.
  • Professional-Input: Twice brand ambassador Tia-Clair Toomey in Reebok shoes won the title "Fittest Woman on Earth".
  • Technology: Reebok is constantly working on innovations such as Flexwaeve technology to improve performance.

THE REEBOK-ATHLETES: MAXIMUM FITNESS

2016 she simply did both: She prepared for the Olympic Games in Rio, discipline weightlifting, as well as for the CrossFit Games. Swimming, running, lifting weights: Tia-Clair Toomey could not be stopped. In the meantime she has won CrossFit Games twice, 2017 and 2018 and has since been known as "the fittest woman on earth". She wore Reebok's clothes during her two victories. In keeping with what Reebok writes about herself, "Fitness is anchored deep down in all the people who want to find out how much more they can do - ready to do anything and overcome any obstacle."

REEBOK CLASSIC: BEING A GAME CHANGER

The Reebok Delta is the foundation of the company's success. Reebok's credo: Be a game changer. You are driven by your will to find your very own top form, mentally, socially or physically. Game Changers optimize themselves, are persevering, trust in their abilities and are modest.

YOUR REEBOK OUTFIT AT KELLER SPORTS

At Keller Sports you will find a large selection of Reebok fitness and running articles. Particularly popular are the technically sophisticated running pants and stylish running shirts that support you during your runs. They keep you cool in summer and warm in winter. Of course you will also find products with the innovative Reebok Flexweave technology at Keller Sports and of course running and training shoes should not be missing from a company that started with innovative sports shoes.

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