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SAYSKY: THE RISING STAR

You only have to take a look at Lars C. Pedersen's Instagram profile to see the young man's great passion for sport. Images showing him windsurfing, swimming, running, crawling through mud shape his feed. Pedersen is the brains behind SAYSKY, a fresh label from Copenhagen that specialises in special, fancy running clothes. However, the idea of founding an own sportswear company was nourished by dissatisfaction. Dissatisfaction with the functional clothing for Lars' passion, triathlon, which was available on the market until the founding of his company.

The products were exclusively functional - but the opposite of fashionable. From then on, Pedersen strove to design fashion that people could wear both for sporting activities and for casual strolls through Copenhagen. In 2013 he therefore founded SAYSKY. From the very beginning, the distinctive star as a trademark has adorned the label's clothing - and with good reason. The logo is intended to communicate: Everyone's a star. Accordingly, Pedersen did not cast professional models for the first photo shoot, which was carried out by the well-known photographer Bjarke Johansen, but people from the street.

SAYSKY PRODUCTS: CONTINUOUS IMPROVEMENT THANKS TO PROFESSIONAL INPUT

Pedersen has gathered ambitious people around him in order to move the company forward. Especially the cooperation with professional athletes such as triathlete Sif Bendix Madsen, marathon runner Michael Jeppsen or the German long-distance runner Phillip Baar benefit new SAYSKI articles. During product development, there is a constant exchange of ideas to improve the articles through the input of the professionals.

Moreover, the Danes only use high-quality materials in the production of their sportswear and rely on skilful design and urban colours. SAYSKY thus combines quality and modern style to create an unmistakable professional brand that is also absolutely suitable for everyday use. This is one of the reasons why AYSKY 2016 won the coveted ISPO Brand New Award in the category "Athleisure".

AT A GLANCE

  • Foundation Year: 2013
  • Company Founder: Lars C. Pedersen
  • Company Headquarters: Copenhagen, Denmark
  • Number Of Employees: K. A.
  • Annual Turnover: K. A.
  • Website: saysky.dk
  • Sports: Running

3 GOOD REASONS FOR SAYSKY

  • Awards: SAYSKY products won the coveted ISPO Award in the "Athleisure" category in 2016.
  • Professional Input: The close cooperation with professionals guarantees a constant development of the products.
  • Design: SAYSKY articles focus on simple, modern design - typically Scandinavian!

THE SAYSKY SHOP AT KELLER SPORTS

At Keller Sports you will find the best products of SAYSKY online: Our SAYSKY store has a huge selection of functional running wear from the Danish brand. And yet not only running enthusiasts get their money's worth at the SAYSKY Sale, but also those who are simply looking for a stylish T-shirt. As your personal SAYSKY dealer, you will find the Wolfspack long sleeve, for example. A piece made especially for the cold season, which, thanks to the use of warming merino wool, will not let you down even in adverse conditions.

The SAYSKY running shirts or long sleeves can be perfectly combined with one of the numerous running jackets of the premium brand, which Keller Sports also has in its repertoire. On warm days, however, you need to wear clothing that prevents odours and transports sweat quickly to the outside. SAYSKY also offers perfectly fitting products such as light shirts or tank tops for ladies and gentlemen. And what if you are already well equipped "on top" but still looking for functional and comfortable running trousers? No problem - in the SAYSKY Shop at Keller Sports you will find what you are looking for.

SAYSKY: LOVE FOR THE RUNNING COMMUNITY

"All faces and paces are welcome," SAYSKY wrote when he advertised his Get together Run in Munich. The Danes thus once again pointed out their self-image that everyone, no matter how powerful, is accepted into the community. SAYSKY sees itself as a running family, everyone who is interested in sports should be part of the community. The Danes also support several running communities that have been springing up around the world for many years. Examples are the running junkies from Amsterdam or the Hamburg Tide Runners.

SAYSKY: THE BEST MATERIALS FOR THE BEST POSSIBLE RUN

SAYSKY has the claim to produce high quality articles that generate the best possible performance for the respective runner. For this reason the Danes use natural materials such as merino wool in addition to modern synthetic fibres. With the Merino Tech series, for example, SAYSKY set new standards. This valuable raw material has several advantages: On winter days, merino wool ensures that body heat is stored and moisture is absorbed at the same time. So you are well prepared for the cold season. But merino wool is also convincing in summer, as it is a breathable and odour-resistant material. The SAYSKY Performance fibre, which was specially developed for triathlon and running clothing to ensure perfect climate comfort in hot temperatures, is also very popular with runners.

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