Hubert Schöffel followed his instinct in 1983. People would want what he had planned for them. The descendant of the company founder Georg Schöffel was certain. So he ordered welding capacities for 24,000 jackets. The fact that yet no order had been received at all did not bother him. Schöffel trusted his idea. And won. Only a few hours after partner GORE TEX® had switched his newspaper campaign, the first batch of Schöffel's mountain anoraks was already sold out. Here the high-quality jacket, there the water-repellent, windproof membrane. In the following years, Schöffel and GORE TEX® set off together for the summit.
It has long been hard to imagine Outdoor and ski clothing without the two big names in the industry - something that Georg Schöffel, the founder of the company in 1804, seemed completely unimaginable. To think of high-tech outdoor clothing would have been too much to ask for back then. Nevertheless, Georg Schöffel had laid the foundation in Schwabmünchen for Hubert Schöffel to trust his instinct almost 200 years later. When Schöffel was a retailer of socks, stockings, Swabian pointed caps and night hoods, he founded his family business in Schwabmünchen, one of the best known brands in the outdoor industry today.
The flying trade became a clothing store that developed trousers, hiking clothing and finally the then unique jethose. Over the decades, Schöffel continually reinvented itself, expanded and worked on new innovations. This constant remained. Until today. Peter Schöffel is the seventh generation to run the family business. The company headquarters? Still in Schwabmünchen, of course. Schöffel not only invented jethose and teamed up with GORE TEX® early on, but is still constantly looking for innovations for his outdoor clothing. The most important thing is the customer.
The brand wants to give you exactly the equipment you need for your trips into nature - whether for hiking or skiing. Schöffel protects you from wind and rain and still gives you the freedom of movement you need for the action you need. The company uses innovative technologies such as GORE TEX® or Windstopper®. Charging in nature without having to think anxiously about the elements. The company uses simple, stylish designs that look just as good on the mountain as they do in the city. Schöffel can also do athleisure.
As one of the most famous premium brands in the outdoor world, Schöffel knows what you need for your adventures in dense forests, on winding hiking trails and on endless white slopes. Here the functional jacket with water-repellent GORE-TEX® membrane, there the warming fleece or jacket with insulating PrimaLoft or warm down. Schöffel also has softshell equipment in its portfolio - and Keller Sports as well. In our online shop you can dress up for the hiking or ski tour completely with Schöffel's high-tech jackets, trousers, waistcoats and shirts and then only have a friendly smile for the wind and weather.
Not for years but decades Schöffel is all about the outdoor world. Of course, the traditional family business could now rest on its experiences, claiming that they knew what makes your outdoor experience complete. Schöffel not only works with top athletes for its ski clothing. Professionals constantly give their opinions and Schöffel reacts to them. Since 2009 the brand has been equipping the Austrian Ski Association, and thus some of the best skiers in the world such as Marcel Hirscher or Ricarda Haaser. Prominent input from which you also benefit.
As a cooperation partner of the Austrian Ski Association, Schöffel has been equipping the Alpine sports teams of the Alpine Republic with leisure and racing suits since 2009. As an official partner, the company provides the Austrian Olympic Committee with suitable equipment for all athletes participating in the Olympic Winter Games. Among others, the extreme mountaineers Gerlinde Kaltenbrunner and Ralf Dujmovits rely on the equipment of their sponsor Schöffel. However, not only professionals defy the weather with outdoor clothing. The premium brand also offers just the right thing for all other winter sports fans.
With VENTURI clothing, Schöffel has created a masterpiece in the field of outdoor clothing. Optimal properties guarantee you maximum flexibility: the membrane developed by the family business combined with different outer fabric qualities make the VENTURI products windproof and waterproof. The membrane is permeable to water vapour, which makes Schöffel outdoor clothing breathable. The excellent grip ensures a soft wearing feeling, even with robust rain jackets. Schöffel's VENTURI line uses a two- or three-layer laminate as required. In the evaluation of the technical features, the company naturally sets a high standard; the waterproof VENTURI products withstand a water column of at least 10.000mm.
Schöffel is looking for width, is now at home all over the world. Nevertheless, one remains true to one's roots at all times - and not only because the company headquarters is still today at the place where everything once began: Schwabmünchen is the centre of the Schöffel universe. A centre where tailors are still trained and where the entire collection is developed. High-tech meets love of detail here, but that's not all. As a member of the Fair Wear Foundation Schöffel is also committed to fair working conditions, as a bluesign system partner for sustainable production of its textiles.
In the Schöffel Online Shop from Keller Sports you will find a wide range of outdoor fashion products from Schöffel for men and women. The label produces Outdoor clothing, with which you are properly equipped outdoors all year round. The range includes functional shirts and -jackets, multi-layer outdoor jackets and down jackets. Ski trousers and jackets round off the product portfolio. If you are not skiing, the functional outdoor trousers also keep you warm on your legs during other sports. Also hybrid jackets and winterparkas can be found in the product range. The variety of colours and designs makes it easy for you to find the perfect product - so: get out!