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SMITH OPTICS: SKI GOGGLES REVOLUTION FROM THE ORTHODONTIST

The eyes were rarely the focus of attention for Dr. Bob Smith in his everyday professional life. Orthodontists treat the jaw area. The calculation of the daily work routine was as logical as it was simple. But when Dr. Smith climbed on his skis, the focus shifted. Poor visibility conditions should no longer end his skiing days prematurely, and the lenses of his goggles should no longer constantly fog up. So the orthodontist devoted himself to the eye area and in 1965 presented the first ski goggles with a sealed thermal lens and breathable, venting foam.

A taste. Because with these glasses as a basis, Dr. Smith dedicated himself to innovation for outdoor sports from the late 1960s onwards with a unique eye for detail. He created his own brand, SMITH OPTICS products came to revolutionise the experience on the mountain, on the piste and on the road. Big promise. Great innovation. In fact, the Brand completely re-created the non-fogging ski goggles, integrated them into their own advanced helmets, and in the process took all ventilation to a new level.

SMITH OPTICS: BETTER OPTICS AND MORE INTENSIVE PROTECTION

SMITH OPTICS articles are there to not only enrich your experience in the snow, on the road and in the water. They should push you, open up new possibilities for you, while at the same time keeping an eye on nature. For this reason, Brand presented the world's largest environmentally friendly eyewear collection on the one hand and revolutionized polarized lenses with technologies such as ChromaPopTM on the other. SMITH OPTICS products served the brand as a stirrup on its way to becoming one of the most important innovation drivers in the industry. The company did pioneering work and the product portfolio soon no longer consisted solely of ski goggles. Sunglasses were added as well as helmets for the track and the bike.

SMITH OPTICS never sees its individual articles as a closed unit. But the more they work together, the more effectively they push and protect you. This is why Brand developed, for example, its unique AirEvac ventilation system, which takes into account both goggles and helmet. The appropriate protection is provided by MIPS, a helmet technology that reduces the effects of rotational forces during impact. At the same time, SMITH OPTICS helmets absorb impact forces efficiently and thus protect your head when skiing and snowboarding as well as when touring by bike.

AT A GLANCE

  • Foundation Year: 1965
  • Company Founder: Dr. Bob Smith
  • Company Headquarters: Portland, Oregon
  • Number Of Employees: 140
  • Annual Turnover: about 70 million euros
  • Website: smithoptics.com
  • Sports: Wintersports, Bike

3 GOOD REASONS FOR SMITH

  • Technology: SMITH OPTICS' MIPS technology also protects the head from rotational impacts.
  • Design: Ski helmets and goggles are designed to form a functional unit.
  • Environmental Protection: SMITH OPTICS brought the largest range of environmentally friendly ski goggles onto the market.

SKI GOGGLES AND HELMETS IN THE SMITH OPTICS SHOP AT KELLER SPORTS

Your ski goggles should not press, of course. It should sit barely perceptibly, but at the same time allow the best possible view and protect your eyes. This is exactly what SMITH OPTICS articles ensure. Thanks to their Responsive-Fit-System the goggles of Brand adapt exactly to the contours of your face. Differently shaped lenses absorb light and guarantee a clear view. For this purpose there are the Fox-X lenses, which absorb moisture and distribute it over a large area. This process prevents your glasses from fogging. And it does so permanently, because the technology is not applied, but is firmly integrated into the lens.

The Brand helmets can be adjusted to fit your head with the Boa Fit System and then enjoy the benefits of high-end ventilation. In addition to the MIPS technology, SMITH OPTICS' Koroyd also ensures security. Thanks to cylinders that contract simultaneously on impact, it absorbs shock more effectively than other designs, provides better ventilation and still saves weight. You can get Koroyd technology for both ski and bike helmets from Brand - and many more products from SMITH OPTICS online at Keller Sports. In our SMITH OPTICS Store you can find both the ski goggles and the ski and bike helmets of Brand. For both women and men.

SMITH OPTICS - BEST VISIBILITY AND BEST PROTECTION

You can head for peaks over scree and winding trails, draw endless lines in untouched powder or roll down mountain passes - in the SMITH OPITCS Sale you will always find the right companion for more safety and a clear view. The Brand supports you on every adrenaline-charged excursion into nature and therefore researches intensively, practically and professionally. This is because SMITH OPTICS obtains input from both bike and ski and snowboard professionals before preparing its products for the journey to the SMITH OPTICS dealer. Thus, freeskier Silvia Bertagna is as much a part of the team as mountain biker Brett Reeder or the former X-Games silver medalist in the halfpipe Elena Hight.

TECHNOLOGY WITH A CLEAR VIEW - THREE LENS SHAPES FOR BEST VISION

With SMITH OPTICS you can choose between three different lens designs: Conical versions, in which the lens tapers from the inside to the outside, straighten incoming rays of light, thus enabling even better vision. In contrast, cylindrical lenses bend around the horizontal axis, while spherical models describe an arc around both the horizontal and vertical axis. This ensures a maximum of clear vision, as well as wearing comfort and prevents fogging.

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