How does a relatively new brand succeed in establishing itself in the competitive sporting goods market? It needs a unique selling proposition. Super.Natural has even managed to shine with a very special novelty: The Swiss combine merino wool with synthetic fibres to create unique products.
SUPER.NATURAL: PERFECT BALANCE BETWEEN NATURE AND TECHNOLOGY
Three mountaineers had a vision in 2012: to combine the advantages of the two materials merino wool and polyester to a perfect functional fabric and to launch innovative outdoor products on the market. The birth of the Swiss company Super Natural, headquartered in Rotkreuz in the canton of Zug. Within a very short time, the young brand was able to make a name for itself and distribute the Super.Natural products throughout Europe.
Because she has managed to find the best possible balance between nature and technology. Super.Natural has enjoyed great popularity ever since, especially in Germany. The Bavarian state capital of Munich is now also home to the Product Management, Marketing, Logistics and Customer Service departments.
SUPER.NATURAL PRODUCTS: MERINOMADE BED
Merino sheep have been among the most important farm animals for many centuries. Already in the High Middle Ages the sheep arrived in Spain, where they gained great importance from an economic point of view. The reason: Merino sheep are able to survive at extremely low temperatures as well as at high temperatures - Merino sheep can easily compensate temperature differences of up to 40 degrees. The main reason for this resistance is the wool of the animals: Merino wool cools in heat and keeps warm on cold winter days.
In addition, the wool has an antibacterial effect, thus preventing the formation of odours and caressing the skin, without annoying scratching. It is precisely for these reasons that Super.Natural has chosen to use this material in combination with synthetic fibres. Under the Hashtag Merinomade bed the Swiss market their innovative and highly functional Merino-Mix, which is distinguished above all by outstanding wearing comfort.
AT A GLANCE
Foundation Year: 2012
Company Founder: A team led by current CEO Thommy Stumpp
Technology: Super.Natural relies on the groundbreaking combination of merino wool and synthetic fibre.
Durability: Due to the materials Super.Natural articles are particularly hard-wearing and durable.
Environmental Protection: Super.Natural is a Bluesign partner and produces sustainably as well as conserving resources.
SUPER.NATURAL SHOP AT KELLER SPORTS
Are you looking for high-quality functional clothing for sports and leisure activities? Then you should definitely stop by the Super Natural Store at Keller Sports. Here you can find for example the ladies function shorts "Tempo" from Super.Natural online. It offers you optimal freedom of movement and declares war on annoying moisture. Also the trouser model "Strata ¾" for ladies we have as Super.Natural dealer naturally in the offer.
It captivates above all by enormous wearing comfort. The flat seams prevent unpleasant friction on the skin and turn a workout or hiking tour into a stress-free experience. Also in terms of shirts Super.Natural articles know how to please: The stylish Tempo Cap Sleeve Tee for ladies is perfect for the gym, leisure time or everyday office life. The best: All products are often available in the Super.Natural Sale at particularly attractive prices.
SUPER.NATURAL ARTICLE: ANIMAL WELFARE FIRST!
Have you ever heard the term "mulesing"? This is a highly questionable procedure which is mainly used on merino sheep in Australia. Sheep are cut out skin folds in the area of the hind legs in order to prevent the infestation of fly maggots. Super.Natural is committed to not supporting such cruelty to animals. The company therefore only uses wool from North Africa, where mulesing is not used, in the manufacture of its products.
ODOUR-REPELLENT, QUICK-DRYING AND RESISTANT
Super.Natural products not only impress with their fashionable appearance, but are also particularly robust and resistant. The high-tech material developed by the Swiss has a similar structure to a tear-resistant climbing rope: a polyester core inside the fibre provides sufficient stability, while the soft merino wool ensures maximum wearing comfort. But that's not all - the special material lets your functional clothing dry quickly, keeps away unpleasant odours and guarantees that it won't shrink when washed.