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THE NORTH FACE: FROM THE BEACH TO THE MOUNTAINS

Douglas "Doug" Tompkins was an avid mountaineer, skier, hiker and kayaker from California - the state that actually stands for palms, beach and "Surfin' USA". As chance would have it, Tompkins made his first entrepreneurial steps as a mountaineering equipment store owner on the northern beach of San Francisco. In 1966 he outgrew his small business and moved on to Berkeley, where he and his wife Susie founded the mountain sports brand The North Face. The eponymous North Face is commonly known as the most demanding side of a mountain and equally popular and feared by mountaineers. The silhouette of the Half Dome, a mountain in the Yosemite National Park legendary among climbers, served as inspiration for the world-famous TNF logo.

AT A GLANCE

  • Founding year: 1968
  • Founder: Douglas Tompkins
  • Company headquarters: Alameda (California), USA
  • Number of employees: 70,000 (VF Corporate)
  • Annual revenue: EUR 10 million (VF Corporate)
  • Website: thenorthface.de
  • Sports: Outdoor, Training, Winter Sports, Running

GOOD REASONS FOR THE NORTH FACE

  • Environmental protection: With his non-profit organization "Tompkins Conservation", founder Douglas Tompkins protects a region in Chile as large as Switzerland (sustainability).
  • Awards: The North Face won the Outdoor Industry Award for, among other things, the introduction of the Responsible Down Standard (RDS), which ensures species-appropriate keeping of birds.
  • Technology: The North Face invented with ThermoBall® and Futurelight new, trend-setting textile technology.

THE NORTH FACE PRODUCTS: NECESSITY INSTEAD OF LUXURY

Tompkins, who also created the fashion label "Esprit" in the 60s, was a pragmatist, didn't think much of the "technical gimmicks and gimmicks" of other sporting goods manufacturers, as he himself said. He wanted to create products that were above all one thing: Functional. His promise: "I offer all mountain sports enthusiasts appropriate and practical clothing". As people in an increasingly industrialized world increasingly fled more and more to untouched places, Tompkins hit a nerve at the time. The Outdoor outerwear like jackets, rain jackets, sweatshirts or trousers quickly became very popular. Synthetic fibres of various types helped to develop and expand the high-quality range, which now also includes shoes, tents, sleeping bags and backpacks.

Of course, it was also important to find new inspiration for outdoor products, and so the North Face (TNF) became known early on for sponsoring expeditions to the most remote areas of the world, in which the company also participated itself. The North Face has honored its slogan "Never stop exploring" and has launched numerous expeditions. In 1990, The North Face Team climbed K2 - at 8611 meters the second highest mountain in the world. The team did without your use of artificial oxygen. 1998 followed a several days climbing tour to the Great Sail Peaks on Baffin Island. These expeditions developed into a true community and even today The North Face regularly organizes events where outdoor enthusiasts can experience nature in a very special way. For example at the Mountain Festival at the foot of the Eiger or until 2018 at the Lavaredo Ultra Trail.

The latest technology from The North Face was also created to satisfy a need. The TNF athletes had wished for a jacket on their various outdoor activities that would not have to be put on and taken off all the time to adapt to the weather conditions. The North Face heard the wish and made it come true. In October 2019, the brand launched the new TNF Futurelight collection. A material that is thinner and lighter and at the same time even more breathable than anything comparable on the market. Also waterproof and windproof, making it perfect for any outdoor adventure. Convince yourself of the The North Face Futurelight Products and learn more about the technology.

THE NORTH FACE AT KELLER SPORTS

A lightweight softshell jacket for walks by the lake in the fall or warm, waterproof jackets that protect you on the mountain when hiking or skiing in front of the cold - The North Face products offer everything the outdoor heart desires. The North Face is also known for its sophisticated outdoor equipment. One of the brand's most popular travel bags is the legendary Base Camp Duffel. It features high durability, numerous practical inner pockets and a comfortable carrying system. It comes in different sizes, so you can find the right bag for every tour.

The following applies: stagnation is a step backwards. Together with Primaloft, The North Face has developed an alternative to the classic goose down that provides the wearer with the best possible protection against moisture and cold. The Thermoball technology guarantees that the heat generated by the body is stored in small air pockets and does not escape to the outside. This keeps you dry on your expeditions and allows you to concentrate on the essentials - according to the motto "there is no bad weather, only bad clothing": Discovering. Because you have the weather under control!

THE NORTH FACE OUTFITS FOR OUTDOORS

The basis of every outdoor adventure is of course physical fitness. This is why The North Face also offers a wide range of clothing for training purposes. High-quality materials wick sweat away from the skin and thus ensure a pleasantly dry wearing comfort. Comfortable cuts offer maximum comfort.

The Mountain Athletics Collection has been specially designed to prepare you for extended touring. After all, outdoor sports require a lot of strength and endurance - be it climbing, hiking, mountain running or skiing. The Mountain Athletics collection offers everything you need for intensive training: high durability, full freedom of movement and excellent moisture management.

THE NORTH FACE - STYLES FÜR THE SKI SLOPE

Whether ski pants, ski jacket, down jacket or fleece jacket: Thanks to The North Face shop at Keller Sports, you'll also be perfectly equipped for wintersport on the slopes. Ski jackets and ski pants have numerous practical features such as a snow guard, pockets for MP3 players or waterproof pitzips. Materials such as GORE-TEX- 2L-Shell or HyVent Alpha laminate provide durable waterproof protection. Hoods can be optimally adjusted in fit and can also be worn together with a helmet on some models the NFZ ski jacket.

Jackets with PrimaLoft® insulation provide warm wearing comfort. The special insulation protects against heat loss with a patented microfibre by storing body heat in air chambers. To keep the insulation warm even in changing weather conditions, it is highly water-repellent. In addition, it scores with an excellent warmth-to-weight ratio. Insulated jackets from The North Face include the Verto Prima Hoodie Down Jacket and the NFZ Insulated Jacket.

DISCOVERIES AT THE FOOT OF THE MOUNTAIN

Are you looking for adventure on the street or do you passionately like sweating in the gym to steel your body? No problem, you've come to the right place at Keller Sports, the official The North Face dealer. In our brand web shop we equip you for your training with functional shirts, tops, hoodies and tops. Of course with the most modern materials, which can be found in the area of sportswear.

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