Swedish-developed MIPS technology has been scientifically proven to reduce rotational forces exerted on the head during an impact. How? By inserting a low-friction layer between the helmet's outer shell and liner. This allows the helmet to move independently from the head, absorbing impact forces and redirecting them away from the brain in the process. For you, this means a reduced risk of brain injury and carefree fun on your bike and/or your skis.